Website Copy
Project Overview
Challenge:
The website had very little written content, making it difficult for customers to understand the brand's unique sourcing model, services, and product offering. There was also an opportunity to build a stronger SEO foundation by creating search-optimised copy from the outset, without compromising the brand's distinctive editorial voice.
What I Did:
I conducted keyword research to identify high-intent search terms relevant to the vintage wholesale and preloved fashion market, then developed the website messaging and SEO copywriting strategy from the ground up.
I wrote copy for the homepage and key landing pages, including Curated Handpicks, Warehouse Viewing, Rescue Section, Discount Section, Style Bundles, and Limited Edition, translating complex services into clear, engaging customer messaging. To balance branding with search performance, I produced both an editorial version and an SEO-optimised version of each page, allowing the client to compare approaches while preserving the brand's personality.
Homepage
Website Sections
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