Can Cottage Industries Bring Fashion Back to its Roots?
Reported Article
I write about fashion, the world around it, and the people trying to change it.
You care about the impact your business makes, and you want your messaging to reflect that.
The story is there, buried in the work you do every day.
My job is to find it, shape it, and tell it authentically.
As trusted by:
How I Can Help
Blog Posts & Reported Articles
You want your story told without the noise that crowds the internet. In blog posts and reported articles, I look for the through-line and shape it into something your audience can hold on to. My goal is to reflect not just what you do, but why it matters.
Copywriting
Your website, your campaign, your product page, your emails, your newsletter... each has its own rhythm.
I write copy that gets people to trust you and remember you. And because I’ve spent years inside the fashion industry (on the business side, the creative side, and everything in between) I know how to translate your ideas into words that hit the mark.
Blog Strategy & Management
A blog records the journey of your brand and of yourself. I help you map that out. The ideas, the cadence, the voice, the logic behind what you publish and why. The goal is to make sure every post serves a role and every story finds its place.
Shahmeen is someone who has joined my team not once but twice, and we’re hoping for a third part-time collaboration soon because our energies align so well. Shahmeen would be an asset to any project she joins. She is a true star in constant evolution!
Selected Projects
What sets Shahmeen apart is her proactive approach and tireless commitment. She takes initiative, collaborates effectively across diverse teams, and brings a sense of positivity and determination to every project she undertakes.