Stop chasing the algorithm. Start attracting your people.

Vanity metrics look great on paper, but they don't buy your stock. A small, deeply dedicated audience of high-intent buyers is worth infinitely more than a million viral views from the wrong crowd. I manage and strategy your channels to focus entirely on quality over quantity, finding the specific people who will love, share, and buy your collections.

Whether you are looking for a complete, end-to-end execution partner to take social media entirely off your plate, or a rapid, strategic intervention to fix your current messaging, choose the workflow that fits your brand's growth phase. 

Best for conscious fashion labels, apparel lines, textile innovators, vintage curators, and intentional lifestyle brands at any stage of growth.

For businesses with in-house support, the Strategy-Only Retainer provides the heavy lifting of market positioning, campaign messaging frameworks, and monthly content blueprints while leaving daily posting to your team. 

For brands seeking a comprehensive partnership, the Strategy & Management Retainer offers an entirely hands-off solution where I manage everything from the initial high-level positioning and creative content production to professional copywriting, active publishing, and daily platform management.

Investment: starting at $899 USD  / month

Investing in a new long-term strategist is high-stakes. De-risk your purchase by booking a rapid, low-ticket diagnostic session first. If we decide to scale into a monthly retainer within 30 days, the full cost of either service is 100% credited back to your first invoice.

A live, open-agenda advisory sprint to solve your messiest marketing bottlenecks.

A focused, 60-minute screen-share co-working call. Bring your upcoming launch plans, messy website copy, or a dense sustainability report. We will rewrite copy, streamline your positioning, and untangle your bottlenecks live. You get the recording and the raw, launch-ready copy assets we build.

Investment: $250 USD

Escape the algorithm guesswork with a definitive strategy blueprint.

An asynchronous, expert-led evaluation of your top 2 social channels. You will receive a personalized video walkthrough and a scannable PDF strategy matrix looking deeply into your profile bios, visual grid aesthetics, conversion funnel bottlenecks, and positioning risks. It even includes a qualitative benchmark of 2 direct competitors so you can see exactly where they are winning your ideal customers. You walk away with a definitive action plan to plug your conversion leaks and build lasting trust.

Investment: $250 USD

You don't need a social media manager physically holding a phone in your warehouse to build a premium digital presence. I collaborate directly with your existing setup—whether that is your internal product photography team, an independent studio, your design house, or raw behind-the-scenes clips filmed by your founders. My job is to take those raw assets and strategically package them into high-conversion formats, writing the exact text and framing needed to make them magnetic to your target buyers.

Organic social media growth and authentic brand trust require consistent momentum. Because building a compliant, transparent messaging ecosystem takes time, my full-service retainers require a minimum 3-month commitment. This initial window gives us the space to establish baseline metrics, test consumer angles, and build a predictable organic conversion funnel.

An in-house team is great for capturing daily office snippets, but they often get stuck inside the company bubble. They can easily fall into the trap of talking to themselves or using dense industry terminology that normal shoppers don’t understand. By hiring me externally, you get elite strategy without the heavy overhead, benefits, and management costs of a full-time, in-house salary.

The right choice depends entirely on your existing internal team structure and resources. The Strategy-Only option is a consulting partnership where I build your high-level positioning, campaign messaging frameworks, and monthly content blueprints, while your in-house team handles the daily posting, scheduling, and community engagement. The Strategy & Management option is a fully outsourced, completely hands-off solution where I handle the high-level strategy plus all daily execution, including creative content production, professional copywriting, active publishing, and platform monitoring.