You’re in the business of making fashion better.

I’m in the business of making sure people notice.

Blog Posts & Articles▫️Brand Voice Development▫️Ghostwriting ▫️Emails & Newsletters▫️Copywriting

Creative Direction ▫️Brand Aesthetic Development▫️Graphic & Video Content Creation▫️Styling Direction       

Content Strategy▫️ Brand Strategy▫️Digital Business Management

“What sets Shahmeen apart is her proactive approach and tireless commitment. She takes initiative, collaborates effectively across diverse teams, and brings a sense of positivity and determination to every project she undertakes. Her efforts have  made a significant impact on the global movement."

Puja MJ,                                                                                                                             Board Member - Slow Fashion Movement

“Working with Shahmeen was a truly wonderful experience! During her time with us, she demonstrated a remarkable sense of aesthetic maturity and an innate understanding of design. Her creative vision was both refined and original, and she produced some of the finest pieces in our collection - designs that I still treasure to this day."

Insia Sohail,                                                                                                                    Founder - Insia Sohail

“Shahmeen's writing was a real highlight for our magazine! She has a gift for making complex information clear and engaging. Plus, she's a joy to collaborate with. Highly recommend!"

Nasrin S. Maesha,                                                                                                     Founder - Green & Beyond Mag

“Shahmeen was my very first hire when I began my entrepreneurial journey, and we’ve worked together on many creative projects since. Her “it can be done” attitude took us everywhere: from random roadside shoots to uncovering the coolest graffiti spots in every corner of the city, art directing beautiful campaigns, and sharing some hilarious on-site moments. 

She’s someone who has joined my team not once but twice, and we’re hoping for a third part-time collaboration soon because our energies align so well. Shahmeen would be an asset to any project she joins. She is a true star in constant evolution!"

Zari Faisal,                                                                                                                   Founder - ItsPreloved

“It was a really good shoot, and Shahmeen’s styling played a huge role in making it all come together. Her sense of aesthetics, commitment, and punctuality made a big difference on set. Grateful to have had her on board!"

Salman Noorani,                                                                                                        Director - GMN Productions

◽️A deep well of fashion industry experience to help you stay ahead of the curve.

◽️Sustainability expertise that keeps your messaging authentic and far from greenwashing territory.

◽️Sharp, well-researched content that educates, entertains, and actually gets people to take action.

◽️A versatile skill set, so you don’t have to juggle a small army of freelancers to get things done.

◽️A dedicated cheerleader who’s just as passionate about your ethical fashion brand as you are!