Email Marketing

Challenge
The brand had no structured email marketing system in place, meaning there were missed opportunities to welcome new subscribers, recover abandoned carts, nurture first-time customers, encourage repeat purchases, and re-engage inactive subscribers. At the same time, the brand offered multiple sourcing services that many customers didn't immediately understand, creating a need for clearer customer education throughout the buying journey.

What I Did
I mapped the customer journey and developed a complete lifecycle email marketing system in Shopify Email, covering every key touchpoint from sign-up to repeat purchase. I wrote the copy and designed each email, creating a three-part welcome sequence, abandoned cart recovery flow, post-purchase nurture sequence, and a modular weekly newsletter template.

Rather than relying on promotional messaging alone, I used brand storytelling and customer education to introduce the brand's unique sourcing model (including Curated Handpicks, Warehouse Viewing, Style Bundles, Rescue, and Limited Edition collections) while reinforcing trust, showcasing new arrivals, and creating natural opportunities for repeat purchases.

Subject Line: Welcome to the world of ItsPreloved! ✨
Preview Text: You've got great taste.

Subject Line: Behind every great vintage find...
Preview Text: ...is a lot more work than you'd think. 

Subject Line: So... what's your vintage sourcing style? 👀
Preview Text: Let's find the one that's right for you.

Subject Line: You have excellent taste, by the way.
Preview Text: Your cart agrees. 

Subject Line: Your order is confirmed! 🎉
Preview Text: Time for us to get packing. 

Subject Line: How are your new arrivals settling in? 💜
Preview Text: We'd love to hear what you though of your order.

Subject Line: We've been busy while you've been waiting 😎
Preview Text: Here's what's new since your last visit.